I am Bob French, CFA, Chief Investment Officer and Head of Marketing at Parkwoods Wealth Partners. My work focuses on retirement planning, charitable giving and legacy planning, and tax-aware financial planning, with a particular emphasis on evidence-based investment strategy and clear financial communication. I bring nearly two decades of experience across investment management, analytics, and financial planning. Before joining Parkwoods, I served as Managing Principal at McLean Asset Management and Retirement Researcher, where I led investment strategy and developed tools and educational resources focused on retirement decision-making. Earlier in my career, I worked at inStream Solutions designing financial planning analytics, and at Dimensional Fund Advisors developing analytical tools and advisor education. These roles shaped how I think about rigor, transparency, and practical application in investment strategy. I earned the Chartered Financial Analyst designation in 2010 and continue to focus on making complex financial concepts understandable and usable in real planning decisions.